October 25, 2019

Marketing Assistant

The Marketing specialist will work to enhance iiPay’s market position, brand and support the sales pipeline.

 

Responsibilities:

  • Execution and on-going management of the global marketing plan
  • Oversee digital marketing campaigns utilizing HubSpot, Sales Force, Google AdWords, AdRoll, LinkedIn, Facebook, and Twitter
  • Collect, enter, maintain, report KPI and management level marketing data in Salesforce and HubSpot to the iiPay leadership team
  • Coordinate the delivery of content; development, proofreading, and copywriting for all email and digital content
  • Manage all search engine marketing (SEM) programs by developing campaign structures, A/B testing messaging, and pivoting as necessary to maximize marketing effectiveness
  • Monitor and evaluate web analytics to develop SEO and content strategies to generate marketing qualified leads
  • Management and oversite of all marketing focused 3rd party partners to ensure execution of the marketing plan
  • Assist in the planning and execution of global event marketing initiatives
  • Support sales team with marketing needs while ensuring efforts are aligned with company goals and brand
  • Collaborate across departments to ensure brand integrity across all external communications
  • Assist in the development of company collateral including copywriting and graphic design
  • Hands on and a ‘doer’
Requirements:

The ideal candidate will have a proven track record and clear understanding of modern marketing principles, strong written and communication skills, excellent listening and follow-up skills, and a team-oriented mentality.

The successful candidate requires experience, skills and a proven track record in the following areas:

  • Thorough understanding of market segmentation, principles of marketing, integrated marketing communication principles and branding
  • Ability to achieve results in a globally diverse, fast-paced, high-growth entrepreneurial environment
  • Ability to demonstrate a shift in traffic and value received marketing initiatives

Qualifications:

  • Bachelor’s Degree in related field of study (marketing, advertising, public relations, journalism etc.)
  • 5+ years hands-on experience managing online/digital advertising campaigns
  • Previous experience utilizing Hubsport Marketing Automation software in a B2B environment is a plus
  • Graphic Design experience, especially utilizing the Adobe Creative Cloud, is preferred
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